We’re expert
brand creators

who

D2C businesses.

We work with speed but never take shortcuts. We always do it right

We wholeheartedly support brands in their pursuit for growth and greatness.

Our playbooks are battle-tested
and have helped our brands grow
exponentially.
Proven processes.

Transform your D2C brand into a rocketship.

Our philosophy is creating the
brands by combining brand strategy
and customer centricity.

Featured investments

/ 2016 — 2022
See the entire portfolio
Chumbak

Chumbak

All Home & Garden Lifestyle
The Label Life

The Label Life

Apparel Case Studies Lifestyle
Truebrowns

Truebrowns

Apparel Lifestyle
Break Bounce

Break Bounce

Apparel
Pepe Innerwear

Pepe Innerwear

Apparel Case Studies Global
Imara

Imara

All Apparel Lifestyle
Organic Netra

Organic Netra

All Beauty Cosmetics Lifestyle
CEE18

CEE18

All Apparel
Hipkoo

Hipkoo

All Sports
Pet Crux

Pet Crux

All Pets
Smart Shelter

Smart Shelter

All Home & Garden
Metro Living

Metro Living

All Home & Garden
Leafy Tales

Leafy Tales

Home & Garden
Doggie Dabbas

Doggie Dabbas

Pets
Neemli Naturals

Neemli Naturals

Beauty
Abhishti

Abhishti

Apparel
Frangipani

Frangipani

Apparel
Voylla

Voylla

Jewellery
Nutriglow

Nutriglow

Cosmetics Personal Care

Our philosophy is built on people who are addicted on creating, learning, and growing together, which allows us to discover opportunities others miss.

We grow brands through
bold & strategic actions.
We help visionary companies
scale globally.

Create something with us that matters

Collaborations based
on 100X value.

Partners in our ecosystem
0

years driving
scaled ops

0

D2C superstars
going global

Let's get in touch,
we respond fast.

Let's build a rocketship
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All Home & Garden Lifestyle

Chumbak

View Project
Apparel Case Studies Lifestyle

The Label Life

The Label Life is an elevated lifestyle brand that fills the gap between stylish pieces and their availability at smart prices. It fits into your lifestyle...

  • Founders

    Preeta Sukhtankar, Yashika Punjabee and Sonam Shah

  • Wins

    Celebrity Styled Brand | AM to PM | Elevated Essentials

  • Category

    Apparel

View Project
Apparel Lifestyle

Truebrowns

Traditions interpreted. Journeys celebrated. Curiosities discovered. Truebrowns is a journey of a woman falling in love – with herself, with you, with us. She dances with...

  • Founders

    Udita Bansal

  • Wins

    Apparel | Lifestyle | Indian Craftsmanship

  • Category

    Apparel

View Project
Apparel

Break Bounce

Breakbounce revolutionized street fashion in India by being the first ones to introduce it to this country. To inspire and revive a culture that gave...

  • Wins

    Streetwear | Culture | Personal Statement | Creativity

  • Category

    Apparel

View Project
Apparel Case Studies Global

Pepe Innerwear

Pepe creates hyper wearable inner wear, which fits into a myriad of personal style spectrums.

  • Wins

    Global Brand | Heritage brand | Est 1973

  • Category

    Apparel

View Project
All Apparel Lifestyle

Imara

View Project
All Beauty Cosmetics Lifestyle

Organic Netra

View Project
All Apparel

CEE18

View Project
All Sports

Hipkoo

Affordable. Quality. Sports kit for beginners.

  • Wins

    Best selling Badminton kit on Flipkart

  • Category

    Sports

View Project
All Pets

Pet Crux

No. 1 cat litter brand on Amazon | Loved by more than 65,000 cats | Over 1000 products sold daily | Celebrity endorsed

  • Category

    Pets

View Project
All Home & Garden

Smart Shelter

To make smart shelter a functional home living brand. To make home simpler. Celebrity endorsed. 

  • Wins

    Best Selling Washing Machine trolley on Amazon

  • Category

    Home

View Project
All Home & Garden

Metro Living

Home decor. Provides bedsheets with an Indian touch. Quality product at a quality price. Handprinted Jaipuri bedsheet. Made in India. Loved by 30 lac customers.

  • Wins

    Celebrity endorsed

  • Category

    Home

View Project
Home & Garden

Leafy Tales

With Leafy Tales, even the smallest corners must speak of blissful, green tales. We do that with surprisingly affordable indoor and outdoor plants, ceramic planters, harmless...

  • Wins

    30,00,000 happy customers

  • Category

    Home and Garden

View Project
Pets

Doggie Dabbas

Doggie Dabbas is the wellness home for your pooches and kitties. As the pioneers of preservative-free pet-food in India, we believe that the right nutrition at...

  • Wins

    Natural | Home Recipe | Nutrition

  • Category

    Pets

View Project
Beauty

Neemli Naturals

Neemli’s line of skin, hair and personal care is plant-based, sustainability sourced, safe and effective. Bridging the gap between Ayurvedic practices and modern-day science, Neemli's formulations...

  • Wins

    Handmade | Cruelty Free | Vegan | Peta Approved

  • Category

    Beauty

View Project
Apparel

Abhishti

Abhishti is a contemporary, Indo-fusion brand. We established our brand with the vision to change the way Indo-fusion outfits are sold and presented in India...

  • Wins

    Indian Craftsmanship | Western Silhouettes | Empowerment

  • Category

    Apparel

View Project
Apparel

Frangipani

Founded in 2012 by two young moms from Mumbai, Frangipani Kids is a brand dedicated to our little kids and started for them. We began to...

  • Wins

    Sustainable | Exclusive Prints | Super Soft

  • Category

    Apparel

View Project
Jewellery

Voylla

Started in 2013, Voylla is India’s largest fashion jewellery destination with a robust online presence and an expansive retail footprint of 20+ stores across India. Voylla...

  • Wins

    Made in Jaipur | Handcrafted | Traditional Craft

  • Category

    Jewellery

View Project
Cosmetics Personal Care

Nutriglow

NutriGlow as the name suggest is an acronym for “Glow through Nutrition of skin”. We at NutriGlow, firmly believe that you should only apply on your...

  • Wins

    More than 200 products | Animal friendly | Vegan | Paraben & toxin free | Gold seller on Flipkart | Exotic Ingredients | Omni Channel Presense

  • Category

    Beauty - Haircare | Skincare | Cosmetics

View Project